Lead with Impact – Career Lessons from Rebecca Passmore
Some leaders rise by quietly working their way up. Others, like Rebecca Passmore, do it by embracing pressure, driving performance, and staying rooted in their values. As the Group COO of PureGym, Rebecca has carved out a reputation as one of the fitness industry’s most influential figures—not just for her results, but for how she leads.
In her conversation on the Love Your Career Podcast, hosted by Lawrence Everest, Rebecca spoke candidly about her journey, her approach to leadership, and what she looks for in people she works with. For anyone navigating their career—whether you're just starting out or striving to lead—her advice offers clarity, inspiration, and a refreshing dose of realism.
1. Love Pressure, Love Performance
From early in her career, Rebecca knew she thrived under pressure. She built a track record in retail operations, leading teams of thousands at brands like Tesco and Boots, before stepping into the fitness industry.
But it’s not just about coping—she actively enjoys it.
“I’m someone who loves performance. I’m driven by results, and I get a buzz from operating at pace.”
For job seekers, this is a reminder to lean into what energises you. If you love fast-paced environments and accountability, seek roles that give you that platform.
2. Don’t Chase Titles—Chase Challenge
Rebecca has never moved roles for status. Instead, she’s pursued roles that challenge her, push her, and stretch her skillset.
When she joined PureGym, she didn’t come from a traditional fitness background. What she did bring was deep operational experience and a hunger to learn fast.
“I didn’t grow up in fitness. But I knew how to run big operations, and I knew how to build teams that deliver.”
Her advice? Look beyond the job title. Ask yourself: Will this role push me to grow?
3. Feedback is Fuel—If You’re Brave Enough to Take It
One of the defining traits of Rebecca’s leadership is her openness to feedback—even when it’s hard to hear.
She credits her development to working with people who challenged her, gave honest advice, and helped her reflect on what she could do better.
“You grow the most when you listen to the tough stuff. Don’t be afraid of it—run towards it.”
For professionals at every level, feedback isn’t a threat. It’s a tool. Ask for it. Accept it. And use it to level up.
4. Hire for Grit, Energy, and Ownership
When asked what she looks for in people, Rebecca is clear: she wants team players with grit.
“Give me someone who brings energy to the room. Someone who takes ownership. Someone who wants to make things happen.”
At PureGym, culture matters. Rebecca hires people who can lead, learn, and adapt quickly—not just those with the perfect CV.
For job seekers, this means showing up with presence, purpose, and a willingness to roll your sleeves up.
5. Leadership is a Privilege—Don’t Waste It
Rebecca doesn’t take leadership lightly. For her, it’s not about control—it’s about creating clarity, momentum, and belief.
She emphasises the importance of being visible, communicating often, and never asking others to do what you wouldn’t do yourself.
“As a leader, you create the temperature of the team. If you’re not clear, no one else will be.”
Her advice? Lead with consistency. Set high standards. And always protect the culture you’re building.
6. Have Confidence in Your Own Style
Early in her career, Rebecca worried about whether she “fit” the mould of a leader. Over time, she realised that authenticity is far more powerful than imitation.
“You don’t have to lead like anyone else. You just have to do it your way—with integrity, clarity, and drive.”
For anyone climbing the ladder, this is a timely reminder: the best leaders aren’t carbon copies. They’re real. They’re trusted. They’re themselves.
Final Thought: Perform with Purpose
Rebecca’s career is built on pace, performance, and people—and her story is proof that you can deliver results without losing sight of what matters most.
Whether you’re chasing your next promotion or switching industries, her message is simple: show up, be brave, stay curious, and back yourself.
Want More Career Insights? Listen to the Full Episode!
This episode of the Love Your Career Podcast is packed with energy, clarity, and lessons from Rebecca Passmore’s inspiring journey.
Tune in to hear the full conversation and discover how to lead with impact.
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